Concept & design of the Farmers' Fair tour by Coldiretti. Waferstudio created the concept and designs of the entire tour of Coldiretti. The theme of the tour, "farming village" presented some design challenges, in particular with regard to the necessity to clearly transmitting the message while creating a set of designs that could be moved from location to location. Waferstudio's solution married modern techniques, clean and stylish designs, and the genuine and natural theme of the project into a unique concept. Waferstudio also took care directly of the project implementation and direction of works for the first location of the tour, Milan.